We were asked for our assignment to produce a campaign advertisement for the Lancashire fire and rescue service aimed at young people of the dangers involved in our day to day lives like for example speeding, drink driving, wearing seat belts etc.
To film our production advertisement we used a Canon HD video camera and a tripod. Also we had use of a car as we were making an advert to do with speeding and to film this we used the car to film a sequence of the main character getting run over.
To edit the footage we used Adobe Premiere CS6 as this is a professional video editing software package which is part of the Adobe Creative Suite of applications which is known as a leading set of applications for graphic design and video production. Premiere pro allowed us to use different layers for video and audio so that we can overlay graphics and titles on to the footage.
This equipment excluding the car was equipment owned and supplied for use by college.
The car was supplied by and driven by Mo who is one of the second year media students.
We also had a couple of students from the make up department apply scars and facial wounds to lydia who played the main character who gets injured.
Our intention for our advertisement was to show how the getting ran over by a speeding driver can affect someones life. We chose to do this by showing how a girl is affected in her daily life by receiving scars to her face from getting hit by a speeding driver. we wanted to show how her friends and other people could possibly react to her receiving her injuries when she returned to her daily life.
I think that with my production i followed my groups idea fairly well but i don't think we showed how her life would be affected that well this is because i feel that we didn't plan that part of the production well as we didn't do enough research into how peoples lives are affected by permanent facial injuries. Also we i fell that we didn't get enough shots of before and after he accident that showed a true contrast to her life before and after the accident.
i think that our accident is fairly effective at sending the message across to the audience through the advertising techniques of statistics and a VOG (Voice Of God). These are both common features of campaign adverts and are effective techniques of sending the advertisements intended message across.
At the end of my advertisement i put the think road safety logo, the Lancashire fire and rescue logo and the slogan for my production "watch your speed" into a splash shot at the end of the videos.
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