production diary - highland spring advert -26th february

For an assignment we have been asked to produce 2 30 second adverts for a bottled water company of our choice.
today we picked our two ideas for the bottled water advert.

 we also picked our bottled water company which is Highland Spring

The rest of the my production group and I are now currently working on pre production for the two adverts we have been asked to produce. currently i am working on finding locations and contacting the company. to tell them what we are doing.

media ownership

private ownership

This is a company or organisation owned by a one individual or a small group of individuals privately owned companies sell advertising space to make money ‘commercial station’

They are Not owned by the government Shareholders decide on media/ actions

Company or shareholders The directors have to agree on any decisions about what the company does and they make decisions based on what they believe are the best interests of the company. They make money based on advertisements on there channels e.g. sky one sell advertisement spots to other companies.

The public can invest into it and they also sell commercial space to things like local businesses and family companies

Can also get individual contributors

Preston fm sell local commercial advertising space and has public investors.

Local news and events and interests and music

There are other ways they gain revenue

Psb  - public service broadcaster

The BBC is a public service broadcaster in Britain

It is not funded by adverts but instead by the TV license by the general public buying a TV licence they gain funding to enable them due to the funding to buy programmes to broadcast.

 They have to remain politically unbiased.

As everyone should have a TV license the BBC has to broadcast programmes to cater for everyone and are not programming for a specific audience unlike commercial broadcaster buy in popular programs to gain the most advertising revenue. If everyone stopped paying there TV license for a year they would go bust. This means they have to put out ‘quality’ programming to, meet the demands of its investors the general public. Public service broadcasters cannot legally be biased.

Multinational ownership

It is a company that is worldwide that every body knows.

e.g. sony – they own sony entertainment, sony pictures, sony music, radia internet  as individual companiesthey also own tristar pictures which is a production company

along with Columbia pictures and universal. They tend to be the producers and not broadcastors

they are funded by creating  media texts e.g. films, tv shows etc and then they sell those off to broadcasters around the world to show on tv 

 independents

an independent is not public government or corporate owned

commercial company – asda FM – McDonalds FM

or privately owned  e.g.

independent broadcast media is popular in America.

Content  for all broadcastors has to regulated by organisations like the fcc pegi or Ofcom.

In the uk we don’t get much privately owned media.

Youtube is a  form of independent media.

Conglomerate media ownership is when lots of little companies are grouped together to form one large company e.g. ITV plc. Which owns many different companies e.g. Anglia TV, Granada TV , GMTV, Thames valley, Carlton, etc.

The three biggest conglomerates are the Walt Disney company, time warner, and CBS

Disney ownes many companies including pixar and lucasfilm