We are aiming to create a campaign advert
for Lancashire fire and rescue services. We are filming two minutes of footage
and making a one minute edit and a two minute.
Our final idea is based around a teenage
girl who is involved in a car accident leaving her with burns and scars on her
face. The advert will focus on the after effects of the accident so that it
will teach our audience what can happen as a result of a car crash. Our
audience will be teenagers because they can relate to how important your
appearance is in your teenage years. We will show various shots of the girl
before the accident being happy and confident and the after shots of her being
ashamed and embarrassed of how she looks, this will hopefully shock our
audience and make them more aware about road safety and what can happen after a
car crash. We will also include flash backs of the car coming towards her and
the drivers face this will make more of an impact on how a car crash can effect
the person mentally. We will have a voice over of her telling the story so that
the audience watching will be able to put themselves into her position this
will add to the seriousness of the advert and will be rememberable to the
audience.
We have researched adverts on the Internet
particularly ‘live with it’ adverts, in one of these adverts it shows the
driver after the accident seeing the child he crashed into everywhere he goes,
ours relates to this because it will show the after effects of a car crash and
it will present the constant reminder of how people involved in the accident
never forget about it.
We think our advert will be valid because
it shows things that can happen everyday and the after effects of this are
really important. We also think our advert will work because our audience will
have an emotional response because the story will be personal and it will have
an impact on people because they wouldn’t want to look like the girl in the car
crash and also they will be shocked by it. By doing this we hope to get a
response from our audience and for them to become more aware.
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