Photoshop layers

the layer pallet is where you can see an overview of all your layers with a thumbnails of each layer showing what is in that layer this part of the layer pallet is called the layer stack from the layer stack you can make layers visible or invisible change the opacity and the blending mode.

you can create new layers using the new layer button this is so that you can have more layers 

you can change the opacity of a layer which makes the image on the layer more or less transparent.

the visibility button give you the ability to hide and show layers 

the transform tools allow you to scale rotate skew and distort the image to make it look like it is sitting at an angle or to make it bigger or smaller.

when you copy a selection in a layer and then paste the selection it puts the pasted part of the image in a new layer

the layer styles allow you to add effects to the layers such as emboss and drop shadow.

the blending modes allow you to change the way the colours of the layer appear on screen by the way the blend with the colours on the layers below one example of this is the multiply blending option which multiplys the colour values on both layers together

Legal and Ethical Considerations

for our production we need to take into account the copyright permission for any music we use for our production and we will need to get the relevant copyright clearance for the music from the respective copyright holders.
We will also need to make sure that any people who take part in being characters in our production sign a release of likeness/image form
also we will need to ensure that any consent of workplace forms are completed.

pre production - advertiseing campaign Update

19th November 2012 -
I worked on the ideas for our production i am also working in producing the shooting script and the location report for our production the location report involves finding suitable locations to film for our production and

for tomorrow our aim is to find a suitable candidate to play our main character who gets hit by a car.  Also we need to get someone to drive the car so that we can film that. i will also complete some of the pre production work required for the production. The parts that I will be completing of this are the location recces for our production along with the shooting script and the health and safety considerations for the locations.

20th November 2012 -
Today I worked on the location recce, the release of image/likeness form, I also helped on the consent of the workplace form and i started to work on the health and safety considerations needed for our locations.

for next week our aim is to get the health and safety considerations completed and also complete the shooting script. also we need to sort out any copyright clearance needed for the music that we are going to use on our advertisements

The Brush Tool

The Brush tool is used to draw shapes and pictures in photoshop you can change settings on the brush to affect the size which is how big the brush is. Also you can change the hardness of the brush which is how sharp the brush stroke is a soft brush is where it fades off towards the edges of the brush stroke.
You can also change the opacity of the brush which is how transparent and faint it is also you can adjust the flow of the brush which is how much 'paint is applied to an area every time a brush moves.

In photoshop you have different brush styles which gives the brush stroke distinct looks.

The brush options allow you to change the settings of the brushes to give different style and colour effects to the brushes. an example of this is shown below.

Unit 30 Advertising Production Treatment

We are aiming to create a campaign advert for Lancashire fire and rescue services. We are filming two minutes of footage and making a one minute edit and a two minute.

Our final idea is based around a teenage girl who is involved in a car accident leaving her with burns and scars on her face. The advert will focus on the after effects of the accident so that it will teach our audience what can happen as a result of a car crash. Our audience will be teenagers because they can relate to how important your appearance is in your teenage years. We will show various shots of the girl before the accident being happy and confident and the after shots of her being ashamed and embarrassed of how she looks, this will hopefully shock our audience and make them more aware about road safety and what can happen after a car crash. We will also include flash backs of the car coming towards her and the drivers face this will make more of an impact on how a car crash can effect the person mentally. We will have a voice over of her telling the story so that the audience watching will be able to put themselves into her position this will add to the seriousness of the advert and will be rememberable to the audience.

We have researched adverts on the Internet particularly ‘live with it’ adverts, in one of these adverts it shows the driver after the accident seeing the child he crashed into everywhere he goes, ours relates to this because it will show the after effects of a car crash and it will present the constant reminder of how people involved in the accident never forget about it. 

We think our advert will be valid because it shows things that can happen everyday and the after effects of this are really important. We also think our advert will work because our audience will have an emotional response because the story will be personal and it will have an impact on people because they wouldn’t want to look like the girl in the car crash and also they will be shocked by it. By doing this we hope to get a response from our audience and for them to become more aware. 

Unit 30 Advertising Production Ideas

photoshop selection tools